Business model
How MediaLanes makes money
Five revenue lines, sequenced deliberately. Services revenue funds the platform, and marketplace commission becomes material as marketplace liquidity grows.
01
Outcome-based managed services
Businesses buy a defined outcome, delivered end to end.
02
Pay-per-task execution
Discrete, scoped tasks purchased individually.
03
Monthly retainers
Recurring execution capacity for ongoing marketing operations.
04
Marketplace commission
A margin on task value as marketplace liquidity grows.
05
Enterprise white-label delivery
Execution capacity delivered behind a partner's brand.
Pricing will evolve based on task complexity, SLA, expertise and market demand. No percentages or final commercial rates are published yet.
Marketplace economics
The margin on one delivered task is the fundamental unit of the business.
These are the metrics MediaLanes is instrumented to track as volume builds.
Client price per taskOperator payoutGross marginCACPayback periodRepeat rateTasks per client per monthOperator utilizationAverage task valueAverage task completion timeQA pass rateRevision rateClient retentionExpert retention